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Love, Antagonistic  Society and the Market

2015-03-01 06:51:32  来源: 【返回列表】

 

Love, Antagonistic

Society and the Market

By Sangeet Shrota

The market does propaganda about Valentine Day as a day for love. In my view, the love does not stay waiting any day as hunger doesn’t wait the big feast of coming year. The market exaggerates the events, for example, Teej to Dashain, Valentine to Christmas to capture the psychology of consumers because market needs many festivals to sell products. The propaganda is being done by those traders who want to sell roses, cards and others things of gifts.The structure of society determines the persons’ love and sexual life too.

In Nepal many couples who love each other are being frightened by their guardians, guardians are being frightened by the value and norms of society, and the value of society is adapted or determined in many ways by the socio-economic structure of the system of state. In the Nepalese society, guardians, society and even indirectly the state are still active to break the love between so called lower caste and upper caste members.

Even now, most of the youths from hilly region do not dare to make lovers from Terai. Many youths are compelled to kneel down their voluntarily started love in front of the traditional values of society.

Nepalese children are brought up keeping in such strict frame as a result s/he hesitates to make friend from different culture, language, caste and identity. S/he becomes afraid to love with the friend from different caste, culture, language and identity because the established norm of society does not give validity to their love. The market offers to purpose the love once a year with gift catching this opportunity. Still, Nepalese youths are getting punishment because of their love; moreover the young girls have become more victims of that.

There is a great eco-political and cultural reason. Youths should not proposed love on the Valentine Day publicized by market but I think, they should be active every day to break the structures of the society, which are on the opposition of their love. I see the possibility of lovers and poets, who wait Valentine Day to propose love and to write poems, being victim of the market.